Privacy policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.ellen-newyork.com. This policy applies to all users of our website.
COMPANY DETAILS
Trading Name: Ellen Newyork
Legal Entity: SG ECOM GLOBAL LLC
Company Number: 2026-001891894
Business Address (Administrative – not for visits):
63 N Burritt Ave Room 100 East 1014 Buffalo WY, USA
PERSONAL INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the site, we also collect information about the pages or products you view, referring websites or search terms, and how you interact with the website. This information is referred to as Device Information.
We collect Device Information using the following technologies:
Log files – track actions occurring on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
Web beacons, tags, and pixels – electronic files used to record browsing behaviour
When you make (or attempt to make) a purchase, we collect certain information including your name, billing address, shipping address, payment information (processed securely via Shopify Payments), email address, and phone number. This information is referred to as Order Information.
When we refer to Personal Information, we mean both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:
Fulfil orders placed through the website (including payment processing, shipping, and order confirmations)
Communicate with you regarding your order or account
Screen orders for potential risk or fraud
Provide information or marketing relating to our products, in line with your preferences
We use Device Information to:
Screen for potential risk and fraud (particularly IP address analysis)
Improve and optimise our website, including performance and marketing effectiveness
COOKIE POLICY AND CONSENT
When you visit our website for the first time, you will see a cookie banner requesting your consent before any non-essential cookies are placed.
We use:
Functional cookies
Analytical cookies
Marketing cookies
These cookies may enable personalised advertising, cart tracking, and an improved user experience.
SHARING YOUR PERSONAL INFORMATION
We share Personal Information with third parties to help operate our business. For example:
Shopify powers our online store
Google Analytics helps us understand how visitors use our website
We may also share Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.
We do not sell your personal data to third parties.
BEHAVIOURAL ADVERTISING
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be relevant to you.
DO NOT TRACK
We do not alter our data collection and use practices when a "Do Not Track" signal is received from your browser.
YOUR RIGHTS
If you are a resident of the United States, you have rights under applicable data protection laws, including the right to:
Access the personal information we hold about you
Request correction or deletion of your data
Object to or restrict certain processing activities
To exercise these rights, please contact us at support@ellen-newyork.com.
DATA RETENTION
Order Information is retained for record-keeping purposes unless and until you request deletion, subject to legal and regulatory requirements.
MINORS
This website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in business practices, legal requirements, or operational needs.
CONTACT INFORMATION
Email:
support@ellen-newyork.com
Phone:
+1 (415) 873-1663
CUSTOMER SERVICE HOURS
(US Eastern Time – EST)
Monday to Friday: 9:00 AM – 5:00 PM
Saturday to Sunday: 9:00 AM – 1:00 PM